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Why are yoga pants popular?

 There are currently 11,000 kinds of yoga pants on sale worldwide! How did it get hot?


Statistics from the U.S. Census Bureau show that last year the number of women's stretch knit pants imported by the United States exceeded jeans for the first time.

Beginning in 2014, the fashion preference of American teenagers has gradually shifted from jeans to stretch leggings represented by yoga pants. Gradually, not only in yoga classes, but Americans are wearing them for running and other fitness activities, and even for daily leisure. Yoga pants are purchased more and more frequently, and the varieties are becoming more and more abundant. According to the statistics of the retail research company Edited, there are currently more than 11,000 types of yoga pants available for consumers to choose from in global retailers!

The rise of yoga pants

Yoga originated in ancient India and became popular in the West as a form of exercise in the 1980s. Since then, this trend has been silent for a while, but since the beginning of the 21st century, it has gradually become a popular cultural phenomenon again and has become more commercialized than ever.

A 2016 study by Yoga Journal showed that the number of people practicing yoga in the United States has increased from about 16 million in 2008 to more than 36 million. At the same time, as more and more women and even men begin to participate in fitness classes, more and more boutique gyms have begun to emerge.

Although there is no inevitable connection between fitness courses and yoga, the popularity of yoga has clearly opened the way for the rise of fitness and also opened up a broader market for sportswear that fitness enthusiasts need.

According to statistics, the annual sales of sportswear in the United States reaches 48 billion US dollars. The latest apparel retail trend report "The Future of Apparel" released by NPD this year also shows that in the past year, sportswear accounted for 24% of total U.S. apparel sales, and predicts that the market share of U.S. sportswear will increase by 2019. Continue to grow.

Fashion trends are always changing, and the popularity of yoga pants has even threatened the survival of the once American classic-jeans. American classic denim clothing brand Levi Strauss & Co. (Levi’s) has previously added more flexibility and contoured designs to its jeans design.

More and more people love sports, which also promotes the rise of yoga pants. Good and comfortable yoga pants make your exercise easier. vikeep provides a variety of styles such as army print workout leggings, high waisted womens gym leggings, etc.
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